Straight from the digital marketing trenches come two gobsmacking revelations from search marketing company Ahrefs:
- Google's AI Overviews (AIOs) kill an average of 34.5% of clicks for most top-ranking pages (so far).
- These are likely the highest click-through rates (CTRs) we will ever see again.
Translation: if you liked your Google CTR last year, take a screenshot—it’s now a relic, just like that old BlackBerry.
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