AI search will increasingly displace traditional search in the year ahead, which could have seismic implications for mortgage pros dependent on organic traffic.
Savvy marketers must adapt their strategies or risk becoming as relevant as a fax machine at a fintech lender.
Here's a look at how much mortgage search has changed and where it's going, according to the top subject matter experts MLN follows. At the end is a roadmap for survival in 2025's digital battleground.
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