Does ChatGPT Deem You One of the Best Mortgage Brokers in Your Area?

One in three Canadians now take financial advice from online robots. And that number will only grow.

If you sell mortgages and value internet leads, this means you'll want to get friendly with AI. ChatGPT and similar bots open up a new world of possibilities for mortgage marketers. Savvy originators can use these tools to widen their net when fishing for clients.

For those without established referral networks, AI optimization takes on even more importance, as not everyone can boast the brand muscle of RBC, the search engine optimization (SEO) prowess of RateHub, or the social media fame of Ron Butler.

If you're a broker reading this publication, what you probably do have is:

• A willingness to invest time in your business
• A core trade area (city/town you broker in)
• A desire to be the best broker in that area.

Those are the first three prerequisites for appearing in local broker searches on ChatGPT. But there's naturally a lot more to it than that.