Group Mortgage Perks: Boosting Business and Employee Bonds

Finding good help is a chore. Even harder is losing an employee that a company has trained and cultivated for years. It's especially a gut punch for small businesses with limited backup staff.

That's why firms across the country are eager to offer benefits that matter. And in a land where some have to sell their kidneys to buy a home, one employee perk that resonates is housing assistance. Be it down payment help or company-sponsored rate subsidies, housing-related benefits appeal to most staff, especially first-time buyers on a shoestring.

For brokers or lenders that strategically facilitate these plans, the upside is more business with minimal expense. And enhancing a firm's benefits package doesn't have to cost the company a penny.

Admittedly, it sounds good on paper. Problem is, the execution isn't easy, and the results are often underwhelming.

In the story that follows, MLN dissects this strategy to show what works, including feedback from brokers who've actually done it.