RBC has upped its retention game with a new mobile renewal experience that vows "choice, convenience, and security." For a general helicopter overview, here's my consumer story about it in the Post.
Just as interesting as the consumer angle, however, are the competitive implications of this app and how it symbolizes banks evolving from stodgy institutions to tech-savvy hustlers....
RBC has upped its retention game with a new mobile renewal experience that vows "choice, convenience, and security." For a general helicopter overview, here's my consumer story about it in the Post.
Just as interesting as the consumer angle, however, are the competitive implications of this app and how it symbolizes banks evolving from stodgy institutions to tech-savvy hustlers.
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