MLN NewsStream

For those of us trying to move our mortgage sites up the Google ladder, the search behemoth's recent algorithm leak was a rare glimpse into its website ranking methods.

Google's search formula is still a sealed book, mind you, but we’ve now got a much better look at its table of contents.

To help mortgage marketers climb the ranks, MLN has listed seven of the more needle-moving ranking signals, as mentioned in the leak. They include multiple recently unveiled best practices.

Neo Financial's mortgage broker channel now caters exclusively to DLC Group brokers, as reported last week. While the strategy isn't exactly fresh out of the oven (it follows a similar announcement from nesto, which partnered with M3), we thought it was worth a little look-see.

As one can understand, broker networks just love to promote anything that's proprietary, especially exclusive lenders. For one thing, they're a money maker for the network due to overrides (lender kickbacks) and/or juicy connectivity fees. For another, exclusive rates and products sharpen a broker's competitive edge, provided the lender isn't just window dressing.

We got a sense of what Neo brings to the table in its webinar last week, which it hosted for about 400 DLC brokers. Here are some highlights:

The consolidation wave continues in Canada's mortgage broker industry.

Mortgage Centre Canada (MCC), a subsidiary of mortgage juggernaut DLC Group (DLCG), just snapped up Real Mortgage Associates (RMA) and Broker One. DLCG sealed the deal last week, CEO Gary Mauris told MLN.

A few weeks ago, when MLN broke the news that James Laird was stepping down as co-CEO of Ratehub, we knew this was the end of an era. But we didn't know why.

So, MLN got the 'why' from the man himself, along with essential intel for our tech-forward mortgage readers.

If your world orbits online mortgage strategy, bookmark this interview.