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One-on-One With Reverse Mortgage Pioneer: Steve Ranson

If you depend on a reverse mortgage for cash flow or sell them for a living, Steve Ranson has made your life better. In his quarter-century heading up Canada's first and biggest reverse mortgage company, the team he led made the product significantly less expensive, more feature-rich, less stigmatized and more widely available.

During Ranson's extraordinary tenure, Canada's reverse mortgage market grew 100x. That's not just moving the needle; that's almost breaking the gauge.
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Steve Ranson, Former CEO, HomeEquity Bank

In this exclusive interview, Ranson shares insights on:

  • The biggest development in Canada's reverse market over the last five years
  • The greatest challenge for reverse mortgages in the next five years
  • Three reasons why reverse mortgage rates are higher than regular rates
  • The impact of reverse mortgages on inheritances
  • Why big banks don't sell reverse mortgages directly (yet)
  • Why the company had to become a bank
  • How becoming a bank helped customers
  • Whether the spread between reverse and regular mortgages will narrow
  • How OSFI policy keeps rates higher
  • HomeEquity Bank's #1 goal (at the time he left)
  • How reverse mortgages are being used to help home buyers
  • Why the idea of downsizing has "gone away" in many markets
  • How seniors can use reverse mortgages in a retirement planning capacity
  • What percentage of borrowers don't pay off their reverse mortgage before they die
  • Why HomeEquity Bank doesn't have a HELOC reverse mortgage (hint: big banks are a factor)
  • The remarkable consistency of the average customer's age
  • Whether we'll approach a U.S.-style reverse mortgage adoption rate
  • The importance of securitization in the American reverse market
  • The impact of FHA on reverse mortgages in the U.S.
  • His two biggest regrets in the business
  • What he's most proud of in his 27 years at HomeEquity Bank.
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That's a lot to pack into a 30-minute interview. Check out MLN's full discussion with Ranson below...


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