We reckon that most folks have no inkling who Pinch Financial is or what it does.
As it turns out, this unassuming fintech has morphed into a powerhouse in the mortgage world.
As you may have heard recently, Pinch struck a deal with Realtor.ca, the undisputed leader in Canadian real estate listings with a 50% market share. The plan is for Realtor.ca to cash in on mortgage-related revenue while Pinch orchestrates the technology to make it possible.
On Friday, I penned a Financial Post column explaining the consumer-facing angle, but there's much more to reveal here—behind the curtains—about how this partnership changes the mortgage space. If mortgage lead generation gets your pulse racing, this is a must-read.
You don't have access to this post on MortgageLogic.news at the moment, but if you upgrade your account you'll be able to see the whole thing, as well as all the other posts in the archive! Subscribing only takes a few seconds and will give you immediate access.
