One of the hardest things for some mortgage advisors is coming up with natural reasons to talk to past clients. That's a problem because, if you're an originator, deals depend on conversations. But what if the conversations were started for you, with almost no effort on

Straight from the digital marketing trenches come two gobsmacking revelations from search marketing company Ahrefs: 1. Google's AI Overviews (AIOs) kill an average of 34.5% of clicks for most top-ranking pages (so far). 2. These are likely the highest click-through rates (CTRs) we will ever see again.

Consider that: * A one-minute video conveys up to 1.8 million words of information. * People linger on a web page 40% to 80% longer if it has a video. * The average website has just 8 seconds to engage a visitor. It's worth marinating on the significance of these