Rate tables on mortgage websites are often as compelling as a parliamentary budget footnote. Far too many sites settle for generic, ineffective rate grids with no context for consumers whatsoever. If yours is one of them, leveraging a technique called price anchoring can boost prospect engagement.

We reckon that most folks have no inkling who Pinch Financial is or what it does. As it turns out, this unassuming fintech has morphed into a powerhouse in the mortgage world. As you may have heard recently, Pinch struck a deal with Realtor.ca, the undisputed leader in Canadian