One in three Canadians now take financial advice from online robots. And that number will only grow. If you sell mortgages and value internet leads, this means you'll want to get friendly with AI. ChatGPT and similar bots open up a new world of possibilities for mortgage marketers.

Developers have been buying down mortgage rates to move unsold inventory for years. As I reported in the Financial Post last week, Concord, Ontario-based CountryWide Homes has been trying to lure buyers with a 2.34% three-year fixed since July. Similar builder tactics are taking root nationwide. At first glance,

Ever since mortgage rates leapfrogged into the 6s in 2023, refinance demand has been building. Much of that demand was never satisfied because borrowing costs were too high or qualifications were too tough. Now, as if by financial magic, conditions are changing. Thanks to anticipated BoC cuts—count 'em,

"As soon as we give someone a mortgage they’re thinking about ways to get out of it." — Yousry Bissada, Home Trust CEO In today's low-volume mortgage market, brokers are hunting leads like they're the last slice of pizza at a frat party. Home